INSTRUCTOR
Professor Steven Muegge
http://www.sce.carleton.ca/faculty/muegge/
613-520-2600 extension 8788
OFFICE HOURS
The instructor is available through email at any time.
Office hours are Thursdays from
4 p.m. to 5 p.m. (EST) in room 4446 ME, or at other times by appointment.
TIME AND PLACE
Thursday 6:05 p.m. to 8:55 a.m. EST.
ME4332 (Mackenzie Building, Carleton Campus)
(campus map)
COURSE WEBSITES
There are two websites for TTMG5003 course resources.
This site [http://www.sce.carleton.ca/faculty/muegge/courses/2009/TTMG5003T]
is the course syllabus.
The second site, our learning
management system (LMS) [http://cms.sce.carleton.ca], is accessible only to registered
students of the course. It contains a repository of lecture notes, a
file archive of additional course material, various
collaboration tools (message boards, wikis, etc.), and the capability to email other course
participants. To access this repository, log into the LMS
with your username and password. From the list of courses in
which you are currently enrolled, select "TTMG5003T".
CALENDAR DESCRIPTION
Discussion of key
readings relevant to the telecommunications industry. Topics
include the introduction of new products to the global market,
technology sourcing, intellectual property rights, industry
trends, technology and ethics, user interface design, new
business opportunities and product identification, industry
characteristics, regulation and international competition. Our units of analysis are the
firm, the industry, and the interactions between the firm and
the industry in which it competes.
COURSE OBJECTIVES
Upon
completion of this course you will be able to i) design successful business models, ii) prepare growth oriented business
plans, iii) use theory to make assertions about the future, and iv) examine a product-market space where a disruption is
likely to occur.
COURSE
DELIVERABLES
You will work in groups to exploit a market-technology disruption or discontinuity. Each group
will deliver the following:
·
Three minute pitch of an opportunity
·
Business plan
·
Set of assertions derived from applying a
theoretical perspective
Groups
will present versions 1 and 2 of their
deliverables to an audience that will include invited guests
from the local business community.
CLASS
SESSIONS
Class sessions will be conducted as lecture and discussion
sessions. There may also be guest speakers.
PAUL MENTON CENTRE
Students with disabilities requiring academic accommodations in
this course are encouraged to contact a coordinator at the Paul
Menton Centre (PMC) for Students with Disabilities to complete
the necessary letters of accommodation. After registering with
PMC, make an appointment to meet and discuss your needs with
your instructor at least two weeks prior to the midterm exam.
This is necessary in order to ensure sufficient time to make the
necessary arrangements. Please note the following deadlines for
submitting completed forms to the Paul Menton Centre: Friday
March 12 for Winter term courses.
PLAGIARISM
The Undergraduate Calendar defines plagiarism in the regulations on instructional offenses as “to use and pass off as one’s own idea or product work of another without expressly giving credit to another."
Click here
for a detailed description and discussion of plagiarism.
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