Students are required to attend all classes, complete the assigned reading prior to each
class, complete both course deliverables, actively participate in class
discussions, and write a final examination. To determine the
course grade, these components will be weighted as follows:
- Business Plan (40%)
- Application of theory (30%)
- Final Examination (30%)
Assignments submitted late and presentations not made will
receive a grade of zero.
All students in a group receive the same grade (with the
exception of free-loaders, as noted below). Group
conflicts are to be managed within the group. The
instructor does not settle group disputes.
Free-loaders are not welcome anywhere. This course is
no exception. The best way to deal with free loaders is to
not include their names in the first page of the group
assignments. If a student's name does not appear in an
assignment submitted by his or her group, the student must
submit his or her own assignment or receive a grade of
zero. There is zero tolerance for free loaders.
Final grade reports will follow
Carleton University guidelines.
BUSINESS PLAN (40%)
Individually or in a team of two or three people,
identify an opportunity to develop and bring to market a product
and/or service. Prepare a full
business plan to commercialize this opportunity. The full
specification of what is required is here.
There is also a business plan outline at PriceWaterhouseCoopers
(2002). Other resources, including an MSWord template
workbook, are posted to the course repository.
APPLICATION OF THEORY
(30%)
Individually or in a team of two or three people,
employ the theories, frameworks, and concepts discussed in class
to better understand the assumptions underlying your business
plan. Your analysis should be similar in style, structure,
and depth to examples discussed in class. It should employ
multiple analytic perspectives and consider strategic choices
More detail will be provided in class.
